New Defense.gov Design
Offers ‘One-stop Shop’ for DoD News, Info
By Army Sgt. 1st Class Tyrone C.
Marshall Jr., DoD News, Defense Media Activity.
Fort Meade, Maryland – (DoD
News) – July 9, 2014 – Defense.gov, the Defense Department’s official
website, took on a new look overnight, thanks to a home page redesign that
officials said was driven in large part by user feedback.
Visitors to the site will find a new, richer content
experience, said John Valceanu, chief of the news content management division at
the Defense Media Activity here.
“Previously, the page had a lot of text materials,” he said.
“It had some links to videos, but it was very text-heavy, and it had a lot of
static, standing links.”
The new design, he said, offers a mix of videos, social
media, print stories and photos, giving visitors a one-stop shop for news and
information regarding the Defense Department.
“Surveys have shown us over time that military news is the
primary reason that people come to the website,” Valceanu said. “They want news
about what the Defense Department is doing. Now, rather than having our visitors
go find the news on inside pages, we’re making as much as possible directly
available to them on the front page.”
The links visitors found on the old site still are available
under the Resources tab at the top of the new page, Valceanu said. “Visitors to
the site can still get all of the information they needed before -- they’ll just
need to go to Resources, and it’s all collected right there for them,” he added.
The last major redesign of the Defense.gov home page was
almost five years ago, Valceanu noted.
“In terms of website design, that’s actually a long time,” he
said. “Most websites refresh their designs fairly frequently. Ours was a good
design -- it worked -- but it was time for a change.”
Integrating social media was an important consideration,
Valceanu said, and widgets on the new page present the Defense Department’s
official Facebook and Twitter feeds. “As other social media platforms grow and
develop, and as the Defense Department starts to use them, we’ll look to
integrate those,” he added.
Valceanu noted that the Web is constantly changing and
evolving, and as new technologies become available to enhance the visitor
experience or deliver news and information in a new way, they will be considered
for incorporation into the website’s design.
“Our intent is not to have a design that is set in stone and
will look this way for the next 50 years,” he said. “It’s going to change, and
we know it’s going to change.”
Another overnight change is incorporation of the former
Pentagon Channel website as part of Defense.gov. The change reflects the
channel’s new role as the broadcast branch of Defense Media Activity’s DoD News
division, which also includes the former American Forces Press Service and the
Defense Department’s social media branch.
(Follow Army Sgt. 1st Class Tyrone
Marshall on Twitter: @MarshallDoDNews) :
DoD News Broadcast Website
New Look for Defense.gov to Provide Richer Content Experience
AFPS, Pentagon Channel, Social Media to Merge as ‘DoD News’