Jérôme Denariez
Information Warfare: Who Really Controls Your Company’s Narrative?
Information warfare and narrative reputation have become vital issues for corporate survival. Jérôme Denariez explains that public image—shaped on social media and forums—can now take precedence over the reality of accounting balance sheets. Executives, and particularly Chief Financial Officers (CFOs), must master this narrative to maintain the trust of investors and bankers in the face of toxic rumors.
