|Air Force Officials Create Communications Directorat|
Air Force Officials Create Communications Directorate
Washington D.C. -- (AFPN) March 12, 2002 -- In a realignment designed to enhance the responsiveness, impact, and cost-effectiveness of its public affairs and communications efforts, Air Force officials announced March 11 the consolidation of several existing organizations into a combined communications directorate.
Effective March 15, the new directorate will integrate the functions of public affairs, integrated marketing, issues team, and executive staff group, and will be responsible for the research, development, and execution of timely, accurate communications activities.
William C. Bodie, the special assistant to the secretary of the Air Force for policy and planning, will assume the additional duties of director of Air Force communications.
"Today’s Air Force combines the world’s finest high-technology air and space systems with the most talented and motivated airmen," said Dr. James G. Roche, secretary of the Air Force. "By harnessing the diverse talents of our public affairs, advertising and other communications professionals together in an integrated portfolio, we can deliver accurate, timely information about the Air Force to all our internal and external audiences. Moreover, this consolidation is consistent with (Defense) Secretary (Donald) Rumsfeld’s vision of lean, cost-efficient headquarters services for our warfighters."
Responsibilities for the new communications directorate will include:
- Integrating Air Force communications support for recruiting and retention initiatives;
- Maintaining an open and responsive media relations capability;
- Generating internal communications -- print, video, and Web-based -- to ensure that Air Force people have superb access to relevant information and perspectives about the service;
- Support for community-outreach activities; and
- The generation of fact sheets, issue papers and interactive materials to increase understanding and awareness of Air Force programs, people and priorities.
"The Air Force has a terrific story to tell our people, our fellow citizens, and our friends around the world," said Air Force Chief of Staff Gen. John P. Jumper. "Bill Bodie and his team will apply the extraordinary talents of our communicators to deliver that story with energy, creativity and, above all, integrity."
"As we continue to recruit and retain our people, recapitalize and modernize our force, and lead the way in transformation of air and space power for a new century, our communicators will make a vital contribution to our success," he said.